This advert was taken from FREE newspaper The Metro. It is a national newspaper that is distributed via public transport all over the UK. In this advert they are promoting their own website, MEbingo. This is quite a big advert taken from the paper and potentially could be filled with a lot of different offers and promotions, or maybe even a list of everything that is available on the site, what sort of games are available, 75 ball bingo, 90 ball bingo, what any jackpots are, how many members, any prizes they have or anything like that. Instead they have opted against this but it still works. The main promotion in the advert is that they will match your initial deposit by a massive 100% up to a very impressive and very generous £125. The advert is mainly aimed at a female audience, the use of bright pink and purple colours and two pictures of birds is going to appeal to a woman much more than a man, that’s the typical sterotype procedure. To take advantage of the offer and to receive an initial free £2 bet all you have to do is visit the website, register and enter the promo code and then Bob’s your Uncle!